Capital Plus Auditing Offical Logo

Call Us Now



04 4231840

Email Address

[email protected]

Rule Of Thumb Business Valuation Methods

Share this article

Business Valuation is a process that determine the economic or market value of your business unit. A company valuation can use to determine the business’s assets value for various reasons;

  1.  Including sale and revenue value
  2. . Establishing partner ownership
  3.  Taxation
  4.  Divorce proceedings

Business valuation can also let you know about the worth of departments or units. You can get assets value of your whole business or few departments.

There must be few questions in your mind now about business valuation. Like why your business need valuation, which department to valuate and most specifically, what are the methods used to evaluate your business.

Well, we have a best practice in valuation of businesses and major companies. So you’ll get all of your answers below. Stay with us!

What is included in Rule of Thumb business valuation method?

The rule of thumb business valuation methods includes an analysis of the company’s management, capital structure, future expected earnings, or the market value of its shares.
The tools used to evaluate your business can vary from evaluators to firms and industries. Frequent approaches to business valuation include an analysis of the following;

  1. Financial records
  2. Discounting resources models
  3. Related company observations.

You have a great successful business, but you don’t know the potential of your business, its market value, its future, and much more. You don’t know what comes around the following day, as it’s an unexpected life.

Before anything unexpected happens in your Business like any dispute, bankruptcy, or massive loss, you need to evaluate your business.

Key Reasons Why Your Business Needs a Valuation

There are few main reasons that we will discuss with you. For these particular reasons, you need to business valuation. These key points are stated as under;

Avoid disputes

If your business is rapidly growing in the market, you must avoid disputes, especially with other businesses. You have to save money on unexpected pay-outs, as listed above.

Fund Raisings

A business valuation will let you know your real business value in market. If you need any cost to promote your business to an extent, it will help you understand how much exactly investment you need.

Strategic Decisions

Your business needs valuation at the time of bankruptcy when you have to make critical decisions about your future and plan yourself. Strategic choices will help you to enhance your business performance. Knowing your business value is much more critical during liquidations, bankruptcy, fundraising, and divorce cases.

How to calculate your business valuation?

You can evaluate your business by subtracting liabilities from your total assets. However, this easiest rule of thumb business valuation method doesn’t always give the complete picture of your business’s market value. Several other methods exist.

Such as;

1. Book value
2. Discounted cash flow analysis
3. Market capitalization
4. Enterprise value earnings etc.

These are the different methods to evaluate your business. But today, we will discuss one of the popular business valuation methods. That is the Rule of thumb business valuation methods.

Rule Of Thumb Business Valuation Methods

Implementing the rules of thumb business valuation methods has a long and comprehensive history within the business community. Here we will tell you a secret about rule of thumb business valuation methods. It should be used as a quick and cost-efficient method to calculate an assets value of their enterprise. And when it should be consider more traditional valuation techniques.
Rule of Thumb Business Valuation

When do you need rules of thumb business valuation methods?

This method commonly values a company depending on collectives from the specific industry. However, you cannot use only this approach while valuing a business. The Rule of thumb valuation methods only gives an approximate valuation particular to the industry. It doesn’t discuss any other main factors that affect the valuation. Whenever you need a simple evaluation or an expected valuation of your business, you can go with the Rule of thumb business valuation methods. It will not give you exactly proven statistics, but somehow you will get accurate results.

Rules of Thumb Business Valuation Approach

There are two basic methods in the Rule of thumb. These methods are used for quickly estimating the value of a business.

These methods are as follows:

  1.  The multiple to the compulsory earnings.
  2.  Percentage of the annual gross income.

The more accurate of the two guidelines looks for an estimated precise value for a business by adding the yearly or monthly compulsory business income. Compulsory earnings are not the profit or loss values shown on your tax return.

Methods in Rules of Thumb Business Valuation

There are two basic methods in the Rule of thumb. These methods are used for quickly estimating the value of a business. These methods are as follows: 1. The multiple to the compulsory earnings. 2. Percentage of the annual gross income. The more accurate of the two guidelines looks for an estimated precise value for a business by adding the yearly or monthly compulsory business income. Compulsory earnings are not the profit or loss values shown on your tax return.

The Multiple of Compulsory Earnings Method

Almost all privately held businesses will appraise for somewhere between one to six times discretionary earnings. Where within these ranges by category a particular company falls depends on many factors considered by valuation experts. Wholesale distributors, in general, are valued at between 2.75 to 3.75 times discretionary income.

Percentage of Revenue Method

Applying a percentage to the company’s annual gross revenue gives a better sense of how the business is valued. However, remember that bottom-line earnings must support all calculations, so keep that in mind when comparing businesses.

Five Rules of Thumb for Business Valuation

In Rule of Thumb Business Valuation methods, there are five basic fundamentals of thumb rule that can apply to business valuation. They cover the basics of the valuation and the business by themselves, both of which will suggest the specific metrics to use in estimating value. There are various articles, lists, and blog posts on several websites regarding how to value a business established on revenue, business valuation multipliers, comparable, and other value measures. Five fundamentals of Rule of Thumb business valuation methods are discussed below. Here we summarize all of them for you. Keep reading ahead!

1. Understand the Purpose of the Valuation

It’s essential to understand the purpose for evaluating because it will decide the assumptions you make, the measurements used to consider value, and ultimately, Your advice on the matter of the company. Once you recognize the reasons for the valuation, then you can implement rule of thumb business valuation methods to evaluate the extent of your role in determining the value.

2. Go To the Right Sources for Your Rules

Look for proper guidelines for the particular case using the correct rule set. Few rule set are describe here for your better understanding.
Let’s assume, if you need anyone of them, go with proper rule set.

Such as for:
Federal tax purposes: Follow the rules in the IRS code accounting for financial.
Markets: Look at industry standards.

3. Understand the business

To get proper, fair, and honest value for a business, you must understand it. Talk to relevant parties and stakeholders about business to get better understanding. Ask for the correct details to get the right stats of data for your value estimation. You need to communicate with the business owner or the manager for the business valuation. Without better understandings, you can’t apply rule of thumb business valuations methods to your business.

4. Use the right metrics for valuation.

Using an objective market approach, using multiples to compare with other companies, can assist you in avoiding an over-focus on revenue. Comparing businesses in different trades will not give an accurate and clear picture. Revenue may navigate trends in one trade, while profit margins might be most important in another business. When considering revenue income, finding the right measuring metrics is important factor

5. Get professional advice

If you’re unsure about the right approach for organizing the value of your company assets, contact a business valuation professional for advice. An experienced person confident with the basic valuation principle will use the particular metrics to establish a fair, honest and defensible valuation. Different kinds of business valuation procedures are suited to specific needs.

Rules of Thumb in Formal Business Valuation Report

In specific scenarios, Chartered Business Valuators (“CBV”) might apply exact rules of thumb for formal business valuations. Although CBVs traditionally use earnings or cash-flow-based procedures as a primary valuation method and then consider rules of thumb as a secondary check.


Suppose the Rule of thumb business valuation method test’s conclusions is inconsistent with the CBV’s calculation.


It may help to indicate that further understanding and analysis are required or that a revision to the primary valuation methodology is needed. Rules of thumb are, however, rarely used as the primary method of calculation.


Benefits of business valuations

Benefits of Business Valuation
Understanding your current business and value is essential to help you quantify where it stands in the market. How far you came till your first day. Results will motivate your employee and you to come forward and work smart to achieve your next goal. It will help your business to touch new heights in the market.

1. Understand the Potential for Growth

Rule of Thumb Business valuation method will create a baseline for your company firms that will help you understand your financial goals, marketing strategies, and other business objectives. You can increase your potential for growth with business valuations services in Dubai.

2. Plan your retirement

Are you at the age of retirement and want to sell your business? Want to hand it over to stakeholders? You need business valuation services to get the actual value of your company. Then you have to proceed with buyer parties. If you do all this in a hurry, you may sell it at a low cost that is not good for you, your employee, and your stakeholder.

3. Ensure proper protection of your assets

You need to ensure your business’s protection as it operates. It would be best if you plan your business for unexpected situations. Protecting your business in disputes, death, or divorce would be best.

4. Agreement with partners

Do you already plan to retire and want to sell your shares to another business owner? It is what happens when you will sell your stake. Buy-sell agreements may disrupt the business environment, but they will smoothly hand over to others if you have an already business valuation.

5. Strategy your future acquisitions

Business valuation lets you know the actual worth of your business, including plans and future acquisitions. A business valuation will help you to make your next move. Make the proper adjustments, and prepare to meet with lenders with your acquisitions team to develop your talent in the right direction.

The Problem with Rules of Thumb

Any of the proper valuation methods consider the following parameters to evaluate any business.

These parameters are 

  • Business size
  • Business basic assets
  • Income or cash flow in the industry, 
  • Economic and industrial conditions, 
  • Aggressive market benefits, 
  • And other unique factors while determining the appropriate value. 

The main problem with the Rule of thumb method is; it doesn’t consider any of these above points. You might get an assumed estimation of your business. These values are not statistical and totally accurate.


Rule of thumb business valuation method is simple, easy and quickest way to determine values while saving your money and time at the same period. This method can be used in buy-sell agreements to help your concerned parties, if they want to see the value they will receive against their equity.
On the hand, this approach can have hidden assumptions concerning the risks and profitability of your business which can lead to an incorrect valuation.

Capital Plus Auditing of Accounts

As you reached here, you must be the business owner who want to know about business valuation methods or need services to evaluate your business.
Well, Capital Plus Auditing of Accounts team of professionals are ready to inspect into your business and give you 100% accurate market value. With more than 10 years of experience in the market, our professionals are specialised in finance, auditing and valuations strategy.
If you are the one, who want to know insights of your business market value. Click the button below to get a consultants advice or book any service.

Share this article

Naqqash Ahmad
Naqqash Ahmad
Hello, I’m Naqqash, Founder & CEO of Capital Plus Auditing of Accounts. I am a certified Chartered Accountant and I have more than 10 years of experience working with entrepreneurs, small and medium businesses and helping them with their operational and growth-related issues very closely over the past few years.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts

× Contact on WhatsApp